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Best Strategic 3 Months SEO Plan to Achieve Sustainable Growth Implementing SEO strategies without a plan is a waste of both your investment and time. If a businessman is new in the digital world of search, he/she might think that SEO is a one-time thing. This is not True, SEO is a long-term process. The reason is that there is always ongoing competition in search engines So You always need ongoing optimization in order to take an edge over your competitors. Without a master plan, a new website might not be able to compete, or it may take even more than 1 year to start getting some rankings. A strategic plan will ensure that all your efforts are focused and concentrated in the right direction instead of being scattered. After reading this article, Your mind will be clear about what steps should be taken at what time and a clear SEO roadmap for ranking your new website within 90 days. Let’s go. Why 3 Months is a Sweet Spot for Results? SEO comprises both long-term goals(such as link building) and short-term goals(like minor site optimizations). A 3-month plan is optimal for covering both such types of goals. From laying your foundation to building an empire, This 3 months period is best for getting your website content indexed, ranked, and recognized by Google. You can address minor issues like broken links meanwhile while handling major projects. A well-implemented 90-day strategic SEO plan can lead to a progressive boost in website traffic and rankings in the minimum time. Necessary Steps Before Implementing a 3 Months Plan Before initiating the 3 Months SEO Plan, must analyze these points and take further decisions accordingly. Define Your Goals What is your broader business goal? Driving more traffic to gain credibility? Or Increasing Brand awareness to boost conversions? Your strategy should align with your goal. Know Your Audience Targeted traffic results in higher conversions. But you must know your audience in order to target them. You must be aware of what they engage with, what is their intent, what they are searching for, and what are the pain points. You can use tools like Google Analytics or make surveys/feedback to get a better idea of your audience. Review Your Core Metrics First, have a thorough idea of where you stand. Save the initial metrics of your website in a file. This will help you compare them to the SEO results So you can know where you’re lacking and where you’re doing well. Once all these steps are completed, now let’s implement the plan. First Month: Laying the Foundation of Your SEO Plan Start with laying a high-strength foundation that can adeptly support the plans and efforts in the coming days. Comprehensive SEO Audit SEO audit is necessary to analyze what is needed and what is not for the best performance. It will help you remove useless content and structures from your website and identify the major problems. There are following 5 main types of SEO Audits: Technical SEO audit Local SEO audit Content audit On-page audit Backlinks audit SEO audit is not only meant to be done initially. Although it must be done side by side after a fixed time period(1 month is a sweet spot), especially after Google updates. Here is a guide to SEO audit. Thorough Competitor Analysis Remember that, Your Competitor is Your Best Teacher. Keep an eye on what your competitors are ranking for and from which content they are getting the traffic. Never copy their strategy, instead make your strategy after analyzing all your competitors. Your focus must be on catching your competitors’ untapped topics and keywords. You can use tools like SEMrush or Ahrefs to make such an analysis. SEMrush is cheaper than Ahrefs but Ahrefs has much higher features. So it all depends on you, what you choose. Here is what you should look for when analyzing your competitors: Strengths & Weaknesses Features or Products Traffic driving pages Ranking Keywords Target Audience Differentiators Backlinks Marketing Pricing Keyword Research & Selection Backbone of SEO is keyword research. You must find the untapped keywords. You can use both Free and Paid Tools for keyword research. Do check for these characteristics of keywords: Keyword Intent: It shows that what is the user who is searching for this specific keyword. There are four types of search intent: Transactional Intent Informational Intent Navigational Intent Commercial Intent Search Volume(SV): How many times the keyword is searched monthly either worldwide or in your targeted region. For a new website, there should be no minimum threshold for that, the reason is that “something is better than nothing”. But yes, if you’ve a limited budget, you must opt for good search volume keywords. Instead of focusing on the volume, you must focus on the value that the keyword is giving. Also if a keyword has negligible search volume at the moment this doesn’t indicate that it will stay inactive in the future. So it can show potential in the coming days. You just have to focus on value. Just try to stay below 1000 initially as the higher the search volume, the higher will be the competition. Keyword Difficulty(KD): How much difficult is it for that specific keyword? Start with keywords having very low KD ( less than 15%) Free tools are Google Keyword Planner, Google Analytics, Google Trends, WordStream, and UbberSuggest. But if you want high features, pro-level data, and bulk data in a few clicks, you can try paid tools like Ahrefs and SEMrush. Watch this video to get a better idea regarding Keyword research. Complete your first month by collecting data regarding your competitors, golden keywords, and a thorough SEO audit of your website. Make proper documentation in Google Docs and Sheets. Pro Tip: Use the KGR technique to find golden keywords that can help you start ranking in the minimum time. Also, try to learn technical knowledge and do short courses regarding your website on your own. Design Content Calender/ Plan Build a